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Self-promotion/Tito Schipa

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  Self-promotion….self-promotion for artists….a very difficult function of our career journey with networking, making sure our names are associated with our talent and performances, conversing about ourselves and always creating a personal narrative that will sell, sell, sell.  From afar we admire artists who fly through this process without self-doubt. We try to imitate them or learn to do what they seem to do with ease.  Yet, we all come to acknowledge that self-promotion, though it is a necessary part of our business, is a challenge.   November 14, 1926, a letter from Gena Branscombe to Mr. Austin at Arthur P. Schmidt Company in Boston: “I’ve an appointment with Mr. Schipa   – this Wednesday – am showing him a manuscript song – and if you will send me on the following songs (as I’ve none here) I’ll take them in also.   “There’s a Woman like a Dewdrop”   “Hail Ye Tyme of Holiedayes” “Three Mystic Ships”   “At the Postern Gate” and “Happine...